E. Darigold Mousetrap: Instead of asking people to try a sample of Darigold White Cheddar, we dared them—by baiting a giant mousetrap with our new cheese. As people approached the trap, a duo of violinists played increasingly foreboding music. Those who dared to touch the cheese were rewarded with a free sample of Darigold cheddar and a ‘Say White Cheese’ social photo op.
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