Vote for your favorite entry on the Ballot below each Category. One entry per email address, please.Please allow a minute or two for the files to load in this Category due to the large number and size of the files.
Corporate Logo
Because of the large number of entries in this Category, Big M Awards will be given to the top two vote-getters.
A. First Move: First Move is a chess curriculum for 2nd and 3rd graders. We worked with First Move to refresh their brand and build a new website, including designing fun chess characters for their promotions and curriculum videos.
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B. Trumari Corporate Identity: We worked with local design agency to develop a comprehensive corporate identity, including name, logo, taglines, fonts, colors, etc.
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C. Hi-Fi Brewing Logo: Hi-Fi Brewing wanted a logo that recalls the flavor of 60′s and 70′s recorded music—retro without being cliché. This logo employs period typography and ties the beer to the music in a fresh, fun way.
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D. Andrews Landscape Architects: The work of Landscape Architects involves shaping outdoor environments. What could be more appropriate than Dave’s logo taking the shape of a rock from our local beaches. Plus, the letter “a” is so distinct, and illustrative, adding it to the rock was a natural.
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E. Veterans Promise Coffee: Corporate ID for VPC. Veterans Promise Coffee is a not-for-profit company this is securing futures for our returning veterans and their families. Offering entrepreneurial opportinities for our vetrerans that have done so much for us.
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F. Digital Wind Systems: Laser-based, non-destructive testing for wind turbine fan blades.
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G. Seattle Repertory Theatre: The Seattle Repertory Theatre is one of the northwest’s premier performing arts institutions. To celebrate their 50th anniversary, we created a modern and clean logo to appeal to their established patrons and younger theatre goers. The lowercase srt in the icon depicts the new tagline we created “Life onstage.”
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H. Familiar Features: Logo designed for an independent film company.
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I. Experience Tacoma Rebrand: Formerly known as the Cross District Association, Experience Tacoma received a complete re-branding, inviting the public into Tacoma with a strong call to action. Marketing Puget Sound helped Experience Tacoma to set the example so other major cities can encourage districts to work together to create a community driven platform.
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J. Rally Legends Logo: Logo for a line of high-end RC cars
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K. oneiowa: Brand identity for an Iowa based advocacy organization supporting full equality.
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L. SleekXP logo: New identity for online content reward site.
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M. Obliteride Logo: To gain broad support, build community and raise funds for cancer research within the Pacific Northwest, Fred Hutch launched a fundraising bike ride. Our agency developed the name, logo, tagline and visual identity that stood out on its own, unique from the Fred Hutch brand.
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N. JeffreyM Branding: For the JeffreyM Brand, the agency delivered on all fronts. After several in-depth interviews with the company founder and key consultants, they knew right away that the defining factor for JeffreyM was their culture. They were not your run-of-the-mill consultants. So the agency developed a new brand with all new language and positioning around the idea that JeffreyM consultants had that “special something-something.” This is the logo type developed as part of the branding campaign.
The MARKETING Awards Ballot—DESIGN—Corporate Logo
Voting is now closed.
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Brand Logo
Because of the large number of entries in this Category, Big M Awards will be given to the top two vote-getters.
A. Ninthward Skis: Ninthward Skis. Corporate re branding and defining the Nineward as an insane asylum for freestyle skiers. They are crazy brilliant skis!!
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B. “Learn 2-Gether”. Summit at Snoqualmie group ski/snowboard lessons.
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C. Sturtevant’s Snowboard logotype: 2012 Sturtevant’s snowboard competition at Crystal Mountain.
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D. Sturtevant’s Snowboard Logo: Logo for 2012 Sturtevant’s Snowboard competition at Crystal Mountain.
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E. H2O Umbrella: This was a client gift to celebrate the rainy season in Seattle.
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F. Quaker Brand Makeover: With a 135-year-old heritage of conveying trust and tradition, Quaker faced global fragmentation and waning sales. Research indicated that the “Quaker man” is considered a positive symbol of the brand worldwide. But consumers were hungry for an optimistic and modern expression that better reflected the way oatmeal made them feel.
To contemporize his look, we made him appear more energetic, younger and several pounds lighter. Through subtle retouching to his face and neck and shortening his wig, he essentially went on a diet. The refreshed identity now represents the healthy lifestyle the Quaker brand embodies worldwide.
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G. Sustainable Logo for Cascadia Packaging Group: Cascadia Packaging Group offers innovative, sustainable packaging solutions for customers throughout the Pacific Northwest. The design is self sustaining – with no beginning and no end.
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H. PGT-Anne of Green Gables: Logo designed for use in marketing materials for a theatrical production of “Anne of Green Gables.”
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I. Pinckney Cookie Cafe Logo: A new Seattle-based cookie company brand.
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J. GoodSpace Homes: This custom-home architect launched a new venture to provide pre-planned home designs but with the option to be customized to order. Each floor plan concept mixes traditional with contemporary, so the mark needed to represent a sense of precision and balance.
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K. Downtown Dog Walker: Cute little bitch just wants to walk. This canine excursionist means business — she’ll take your Fifi on fun Seattle excursions like: The Window Shopper Walk and The Gum Wall Walk. She caters exclusively to clients living downtown, she only services small pooches, and she LOVES the color pink. Keep an eye out for her (and watch where you step).
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L. ANALEMMA: How do you translate a celestial occurrence into a viticultural experience? In an earthy, painterly flourish that stands out as a freestyle expression of what awaits inside.
The MARKETING Awards Ballot—DESIGN—Brand Logo
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Label
A. Wine Label for Out of the Ashes Benefit.: The wine label was designed to raise money for the victims of the 2012 Eastern Washington fires and as a tribute to the Firefighters, First Responders and Volunteers.
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B. RS Shampoo and Gel packaging: Robert Scribner, an experienced hairdresser, started formulating his own custom hair care products (only available online) because he was completely frustrated with the products available to his clients. Every client who has sampled these products will use nothing else.
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C. Flying Monkey Beer Label: The Flying Monkey Dogfight Pale Ale, a custom concoction created to commemorate the Emerald City Comicon. The American Brewing Co. beer needed a name and a label and so, in tribute to The Emerald City of Oz, The Flying Monkey was born. We ditched the traditional bellhop outfit and freaky wings, and instead illustrated our attitude-driven Fighting Ape … er, ACE … as a World War II bomber pilot. The popular label design drove sales, and the brew “Flew” off the shelves, selling out everywhere. We also designed a variant label (a common practice in the comic book world), and the brewery threw one of these alternate bottles into random cases. It’s like discovering the Golden Ticket (oops … wrong movie). That’s one sexy beer!! (Note to self: Know when to stop sampling the product when writing descriptive copy.)
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D. Marmite “Ma’amite” Diamond Jubilee Limited Edition Packaging Label: Marking its 110th anniversary this year, Marmite knows a little something about celebrating longevity and reverence. So in honor of the Queen’s Diamond Jubilee, Marmite partnered with a brand design firm to create the special limited-edition Ma’amite in observation of the royal occasion and as a hat tip to a rousing 60 years of Britishness. Featuring the Union flag anchored by Marmite’s familiar brand equities, the commemorative Ma’amite launched exclusively in Sainsbury’s before making a broader splash in stores across the country.
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E. Saviah Cellars: Family history calls Alice Saviah a great-grandmother, homesteader, teacher, poet, artist and author. Honoring her spirit, our solution set her in a timeless vignette, represented by the likeness of Hebe, the Greek goddess of youth pouring the eternal-flowing drink of the Gods.
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F. Harvest Share: Paying homage to their dedicated team that creates every vintage, Corliss Estates was searching for a way to aptly represent a special limited-edition Fall vintage, made exclusively by and for their staff. This design represents the culmination of diverse individual parts coming together to form a new whole.
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G. Henry Earl: A budding mover-and-shaker in the Washington wine world, Henry Earl Estates wanted a bold, masculine mark to stand out — both on shelves and in the minds of consumers. The ultimate solution needed to echo ‘refined elegance’ in order to fetch a higher bottle price. Carefully aligning the ‘H’ and ‘E’ yielded a strong lattice-work effect. Gilding all of the brand elements in gold gives this new player a head start to a polished and memorable brand.
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H. Upchurch Vineyard Label: Flexographic printed, gold foil stamped. A spot semi-gloss varnish on painting detail by renowned Spanish artist Salustiano.
The MARKETING Awards Ballot—DESIGN—Label
Voting is now closed.
Poster
A. SIFFtacular: For 2012, we embraced SIFF’s size and diversity with a Busby Berkeley-inspired collage of stills, all sourced from previous festivals. This approach vividly brought to life the excitement of SIFF’s wide array of cinematic offerings. Various printing coatings further enhanced the visual depth of this immense 27″ x 40″ poster.
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B. See Stars Shine: Each year, TOPS, a K-8 public school, has a Talent Showcase, where students sing, dance, perform circus arts and play instruments for an evening of fun.
Our design captures that moment when the sun sets and you see stars shine. Look closely at the constellations. They celebrate the performers, who are the real stars.
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C. Now everyone can be an astronaut.: The Museum of Flight’s “Now everyone can be an astronaut” dancing astronaut posters surrounded the Nov. 10, 2012, grand opening of the Space Shuttle Trainer. This is one in a series of four posters.
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D. Fat-ypus Skis: “V-Rock”: Once you go Fat… you’ll never go back! Big skis from Faty-pus Skis. Hand-made precision skis from Breckenridge, Colorado.
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E. Fat-ypus Skis: “I-Rock”: Once you go Fat… you’ll never go back! Big skis from Faty-pus Skis. Hand-made precision skis from Breckenridge, Colorado.
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F. Fat-ypus Skis: “A-Lotta”: Once you go Fat… you’ll never go back! Big skis from Faty-pus Skis. Hand-made precision skis from Breckenridge, Colorado.
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G. Zoolights 2012: You might be able to see an octopus or peacock at other aquariums and zoos, but an octopus aglow with hundreds of holiday lights on a winter evening with your family? Only at PDZA. In this illustrative direction, the lit animals of Zoolights celebrate 25 years by taking on an identity of their own. this is one in a series of three posters.
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H. Museum of Glass: Shatter Sessions Poster Series: Poster Series for Museum of Glass’ Shatter Sessions Event. This is one in a series of three posters.
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I. Northwest Film Forum: Local Sightings Poster Series: Poster Series for Northwest Film Forum’s Local Sightings Film Festival. This is one in a
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J. Let the tastings begin!: The stage is set for a wine world extravaganza. Festivities highlight Washington wines as peak performers and superstars of the wine world. The poster’s iconic and colorful rings announced the event in thematic style.
The MARKETING Awards Ballot—DESIGN—Poster
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Print Piece/Illustration
A. First 50 & Beyond: The First 50 & Beyond program was presented at The Museum of Flight’s Wings of Heroes Gala, a salute to human space exploration from the X-15 to the space shuttle and beyond, on Sept. 22, 2012. Double-click on image above to view a PDF of the program.
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B. Seattle Market Overview Brochure: Designed to highlight the importance of Seattle as part of a national media buy for advertisers, this brochure focused on Seattle’s unique characteristics, notable rankings and key areas of consideration. Double-click on image above to view a PDF of the brochure.
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C. “Happy Accidents” Book: The agency’s newly published book “Happy Accidents” celebrates three decades of design and discovery, and creative collaboration. It’s the result of years spent embracing tensions—big and small, work and play, and the juxtaposition of handcrafted and digital. It’s a look at what they’ve done, who they’ve done it with, and the beliefs they’ve held to along the way.
This six lb., 482-page tome is constructed of four different paper types—gray end-papers are equal to 80# cover, front uncoated gray paper is 157gsm, middle white dull coated is equal to 100# text, back cream paper is also 157gsm—plus a chipboard and PVC cover. Within the book there are many discovered elements, including a branded USB drive integrated into the cover that offers a peek behind the curtain of our agency’s Experience (HAX) Lab, ribbon bookmarks, and exposed binding. And throughout the pages, homage is paid to the 660+ clients and countless projects that have played a vital role in helping them to become who they are today.
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D. Thief of Baghdad Movie Review: This traditional pen and ink cartoon of a movie review represents one of many produced and distributed on a weekly basis via: email, twitter, Facebook, blog and website.
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E. Atlas Cover 2012: Cover art for Marketing Atlas 2012.
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F. Downtown Dog Walker: To get the word out on the streets of Seattle, we thought: “Let the bitch be the hero.” And the rest speaks for itself.
The MARKETING Awards Ballot—DESIGN—Print Piece
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Packaging
A. HP PurchasEdge Madagascar 3 Promotional Direct Mailer: HP PurchasEdge wanted to promote their partnership with DreamWorks’ Madagascar 3 movie via a 20% discount on HP color printers. Highlighting the circus theme of Madagascar 3, we created a custom DM piece filled with animal crackers. This fun, engaging piece created plenty of buzz and extremely high customer engagement.
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B. Omission Packaging: With Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up their favorite beverage due to dietary restrictions. To address this problem, Craft Brew Alliance approached a brand design firm to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.
Playing off of Omission’s messaging, the agency creative team developed the tagline, “it isn’t just what we took out; it’s what we left in.” They then designed tongue-in-cheek illustrations that reflect the “removal of gluten” without omitting great taste. This is whimsically demonstrated by enlisting a variety of vehicles such as a UFO, bird, helicopter, hot air balloon, magnet, and magic wand.
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C. Evolution Fresh Packaging: In this fast-paced, processed-food world, we’ve forgotten the joy of fresh, nutritious food that tastes like what it is. Starbucks had a vision of bringing delicious and nourishing juices to everyone. Our agency made the brand come alive in a vibrant, expressive way through more than 200 elements and a captivating retail experience.
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D. Get Blue Game Packaging: Get Blue is a collectible, table-top game featuring spinning discs, big-time collisions and Magno-Force Battle Action!™ (insert Tim-The-Toolman-grunt here!). Get Blue is a game of skill, finesse and kinetic fun situated in a world of mythic characters and awesome adventures. We designed every aspect of the game and packaging – from character tile illustrations and spinning disc art to rulebooks and box graphics. You may ask, did we ever “Get Blue”? We did, indeed. Not to brag, but it was a pretty big deal.
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E. Vaseline “Pink Bubbly” Limited Edition Lip Therapy Packaging: Building on the phenomenal consumer response to Vaseline’s previous limited edition Crème Brûlée Lip Therapy, our agency’s UK office was asked to not only replicate its success, but elevate the brand experience with the debut of its newest Limited Edition Lip Therapy tin, “Pink Bubbly.”
Gleaning inspiration from the decadence of French Champagne, the team created an elegant black and pink tin, which is showcased within an interactive in-store experience called “Post a Toast” within Selfridge’s on London’s famed Oxford Street.
The MARKETING Awards Ballot—DESIGN—Packaging
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Photograph: For use in advertising or editorial
A. Moonlit Yarrow Bay Home Photograph: Hero image for combined campaign of realtor and homeowner. One of twenty-two interior, exterior, and view images created for client.
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B. “Seattle from the boat”: Manson Construction working on pier 56 making room for the Great Ferris Wheel.
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C. Worker on Pier 56: Man working on pier 56
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D. Man next to Pipe Piling: Man standing next to Pipe Piling Pier 56.
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E. Teton Park: Dusk Image of String Lake at Grand Teton National Park — used in article about youth who wrote about experiences while visiting the area..
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F. Forest Light: Sunset through the trees on a sleepy summer evening. Used in article.
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G. Find Your Peace: Early morning poster shot of a misty meadow just South of Marysville, Wa. along Sunnyside Boulevard. The intensity of the color was amazing that morning.
The MARKETING Awards Ballot—DESIGN—Photograph: Advertising & Editorial
Voting is now closed.
