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TV Commercial (Under $5K)
A. Metropolitan Market Celebrates Local: The agency collaborated to take Metropolitan Market’s signature chalk boards and developed an animated journey to highlight the three items Met Market wanted to focus on: Local craft spirits, local strawberries and local beef. Since then, larger grocery chains have followed suit with animated chalk ads.
B. Memorial Day: Emerald Downs television commercial for Memorial Day 2012.
C. Summit at Snoqualmie: “Kid”: Never a good idea to teach your kid how to ski.
D. Summit at Snoqualmie: “Bench”: Never a good idea to teach your loved one how to snowboard.
E. Summit at Snoqualmie: “Relationship”: Never a good idea to teach a loved one how to ski!
F. Sturtevant’s “Salomon”: Sturtevant’s has been outfitting the best skiers and snowboarders for years. They are year in and year out recognized by SKI and Skiing Magazine as the best retail shop in the country. The agency teamed up with the skiers from Salomon to produce this :15 spot.
G. Sturtevant’s “Blizzard”: Amazing skis. Amazing gear and amazing skiers. Technology by SKI Magazine’s “Ski of the Year:” Blizzard Skis. Outfitted by Sturtevant’s. The 2012 SKI and Skiing Magazines “Retail Shop of the Year. The perfect combination for this :15 spot.
H. Sturtevant’s “HEAD”: This is what happens when you combine the fastest and best designed skis on snow with the SKI and Skiing Magazine’s 2012 “Retail Ski Shop of the Year” HEAD team skiers helped us out to shoot this :15 spot for Sturtevant’s
I. Sturtevant’s “Lange”: Performance ski boots by Lange. Recognized year in and year out as the best Ski boots on the planet. Sturtevant’s, the SKI and Skiing Magazine’s 2012 “Retail Ski Shop of the Year, teamed up with skiers from Lange to produce this :15 spot.
The MARKETING Awards Ballot—ADVERTISING—TV Commercial (Under $5K)
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TV Commercial (Over $5K)
Because of the large number of entries in this Category, Big M Awards will be given to the top two vote-getters.
A. SIFFtacular: The Seattle International Film Festival presents more than 600 films from around the globe in just over three weeks. The trailer seeks to generate excitement for the festival by embracing SIFF’s size and diversity with a Busby Berkeley-inspired spectacular featuring more than 50 films composited with original choreography and graphics.
B. Your Logo Here: “Your Logo Here” is a commercial for Free Speech For People, a national non-partisan organization working to overturn the 2010 Supreme Court ruling in Citizens United vs. Federal Election Commission allowing unrestricted political expenditures by corporations.
C. Impressions: In this spot, the agency explored the deep emotional pain that comes from being a misunderstood genius and the endless praise society heaps upon elite athletes, often regardless of merit.
D. Nobody’s Perfect: Felix Hernandez appears with his alter ego, “Larry Bernandez.” Larry was a star in an older commercial and fans clamored to see more of him. In this spot, he returns as a ventriloquist dummy, with Felix learning a new skill. Sort of.
E. Mickey Loves Ya: Mariners second baseman Dustin Ackley is an up-and-coming star, a contender. So the agency introduced him to a guy who’s no stranger to helping contenders get into shape—Rocky Balboa’s old coach and mentor, Mickey.
F. Queen Anne, We Have a Problem.: The Museum of Flight’s “Now everyone can be an astronaut” television commercials surrounded the Nov. 10, 2012, grand opening of the Space Shuttle Trainer.
G. Motorcycle: Five motorcycle riders put on helmets and gloves, start their bikes, and rev their engines. The camera pulls back, revealing the bikers are not on five separate motorcycles, but on one “tandem motorcycle” five bikes long. A super suggests they have won the lottery together and built their dream bike.
H. Mattress Discounters Presidents Day Sale: Who knows more about sleep than a bulldog? So the agency `selected “Tag” as the new “spokesdog” for Mattress Discounters.
I. Words: Real customer and banker appear in a commercial that proves “Nobody works harder for you” than Sterling Bank.
J. Surfer: The spot begins with a closeup shot of man surfing. As he slices through the waves, we’re led to believe that we’ve seen this scenario before: Man wins the lottery and goes on a tropical vacation. How predictable. But the camera soon pulls back to reveal that the man is not on the north shore of Hawaii, but in his own backyard surfing a wave machine. This twist plays off of our main campaign idea, which encourages people to be more imaginative with their dreams of winning the lottery.
K. Truvia – Celebrity TV :30: TV spot for Truvia natural sweetener.
L. Blue Couch: Hive: Gretchen Miller and Jim Clark co-own HIVE FX, a visual effects and animation studio in Portland, Oregon that does all the special effects for the NBC hit TV show “Grimm.” The two explained how Columbia Bank met their unique loan needs when other banks couldn’t, even though HIVE didn’t “fit the mold.”
M. Blue Couch: Atsuko: Atsuko Tamura is CEO of EVO, a ski and snowboard retailer in Seattle. Atsuko is a huge fan of Columbia Bank because of their straightforward, helpful approach to doing business. So much so, she used the blue couch as her makeshift pulpit, preaching the virtues of the bank’s unscripted, honest commercials.
N. Blue Couch: JJ Bitner: JJ Bittner is a pediatric dentist near Portland, Oregon. His “blue couch account” of his relationship with Columbia Bank underscores the bank’s willingness to help small businesses and build local communities from a grass roots level—even proactively reducing the interest rate on his loan.
O. In Network: High: Features a distinctive creative concept which shines a spotlight on the being “in network”. The creative concept features a unique juxtaposition of everyday life where simple choices are no longer available. The agency feature a series of quick scenes involving a character’s day-to-day transactions disrupted by being ‘out of network’.
P. In Network: Pumpernickel: Features a distinctive creative concept which shines a spotlight on the being “in network”. The creative concept features a unique juxtaposition of everyday life where simple choices are no longer available. The agency features a series of quick scenes involving a character’s day-to-day transactions disrupted by being ‘out of network’.
Q. In Network: Merlot: Features a distinctive creative concept which shines a spotlight on the being “in network”. The creative concept features a unique juxtaposition of everyday life where simple choices are no longer available. The agency feature a series of quick scenes involving a character’s day-to-day transactions disrupted by being ‘out of network’.
R. Voice of Reason: Monte: As part of an integrated campaign, the agency produced a series of TV spots featuring the “Voice of Reason”. In this commercial, she encourages Monte to listen to his reasonable side and ride Sound Transit. In addition to saving a lot of money, he gets in touch with his sensitive side.
The Awards Ballot—ADVERTISING—TV Commercial (Over $5K)
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Radio Commercial
A. Elephants: Woodland Park Zoo’s 2012 “See. Save.” campaign visually communicated in a personal way that portion of every dollar you spend at Woodland Park Zoo supports animal conservation projects in the Northwest and around the world.
B. Wise Wizard: Part of the 2012 campaign for the Seattle Aquarium. The :60 spot illustrated how magical and mythical creatures come to life at the Seattle Aquarium.
C. Darigold FARMalicious Radio: Radio was an important element of the FARMalicious campaign. It was primarily focused on Pandora Radio as well as traffic reports. The purpose of the radio clip is to introduce consumers to the new FARMalicious campaign. It’s farm meets delicious. It’s FARMalicious.
D. “Birds of a Feather”: The agency created the “Birds of a Feather” radio spot to remind drivers of the TEXT.TALK.TICKET and CLICK IT OR TICKET laws.
E. Banner Bank: Nightmare: The agency kept waking up worrying about the missing the money, and finally wrote a spot for Banner Bank and its free checking.
F. Boats Afloat Show “Life Is But A Dream” Radio Spot: Whistle while you work? The agency sure does — and its silly habit led to the creation of a new jingle for a successful advertising campaign. The Seattle Boats Afloat Show is an annual tradition where dreams come true. The campaign theme, “Rows, Rows, Rows of Boats. Life is But a Dream.” played off of a recognizable lullaby, and the jingle established a memorable (easy to whistle), lifetime musical theme for this Seattle show. C’mon now, whistle along: “Tons of fun for everyone – The Boats Afloat Show!”
The MARKETING Awards Ballot—ADVERTISING—Radio Commercial
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Print/Web Ad
A. Addison: Raising money for Seattle Children’s starts with storytelling. Due to a rare intestinal disease, Addison Cross was unable to eat solid food for the first several years of his life. Doctors at Seattle Children’s found a cure. This is part of campaign that helped raise $103 million for uncompensated care.
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B. Fat-ypus Skis: “V-Rock”: Once you go Fat… you’ll never go back! Big skis from Fat-ypus Skis. Hand made precision skis from Breckenridge Colorado.
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C. Fat-ypus: “I-Rock”: Once you go Fat… you’ll never go back! Big skis from Fat-ypus Skis. Hand made precision skis from Breckenridge Colorado.
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D. Fat-ypus: “A-Lotta”: Once you go Fat… you’ll never go back! Big skis from Fat-ypus Skis. Hand made precision skis from Breckenridge Colorado.
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E. Stop: National call for entry campaign for AAF. Overall entries nationwide were above projection and local Seattle entries increased significantly. The Seattle awards event sold out, breaking previous attendance records.
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F. Now Hiring: This is a case where the words speak for themselves, oh the irony…
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G. Size Matters – Sumo Wrestler: Size matters when it comes to port’s ability to accommodate large cargo. Four-color ad for B2B publications
The MARKETING Awards Ballot—ADVERTISING—Print/Web Ad
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Outdoor Ad
A. Elevation + Inspiration: One in a series of bus cards announcing an exciting visual /value 2-fer offered by Seattle icons, the Space Needle and new Chihuly Garden + Glass.
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B. Eye Candy: One in a series of bus cards announcing an exciting visual / value 2-fer offered by Seattle icons, the Space Needle and new Chihuly Garden + Glass.
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C. Who’s upstaging who: A series of bus cards announcing an exciting visual / value 2-fer offered by Seattle icons, the Space Needle and new Chihuly Garden + Glass.
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D. Now everyone can be an astronaut.: The Museum of Flight’s “Now everyone can be an astronaut” bus advertisements surrounded the Nov. 10, 2012, grand opening of the Space Shuttle Trainer.
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E. Find Your Frequency Campaign: Find Your Frequency is a campaign co-created by four public health agencies to encourage men who have sex with men in King, Snohomish and Pierce Counties to test more often for HIV. Outdoor campaign included billboards (three cities), mobile billboards (drove near gay bars at night), and biking billboards (events).
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F. Art of The Toss Billboard: This board posted along with the Art of The Toss web video.
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G. Heavenly Ski and Ride School Diagnosis/Cure – Boredom: The assignment was to creatively promote the offering of Heavenly Mountain’s Ski & Ride School and its current products as a means to drive awareness, consideration and ultimately, sales during the 2012-13 season. This entry represents on-mountain signage promoting three main program categories: Children’s, Adult Private, and Ultimate 4 lessons.
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H. Heavenly Ski and Ride School Diagnosis/Cure – Plateau Syndrome: Our assignment was to creatively promote the offering of Heavenly Mountain’s Ski & Ride School and its current products as a means to drive awareness, consideration and ultimately, sales during the 2012-13 season. This entry represents on-mountain signage promoting three main program categories: Children’s, Adult Private, and Ultimate 4 lessons.
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The MARKETING Awards Ballot—ADVERTISING—Outdoor Ad
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TV Campaign
A. zAMbies: The assignment was to promote Subway breakfast sandwiches on the premier episode of a docu-series about advertising called, “The Pitch.” Unfortunately, 80% of Subway customers have no idea they serve breakfast. Our challenge was to free fast-food regulars of their breakfast routines by waking them from their zombie-like state.
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B. Impressions / Mickey Loves Ya / Nobody’s Perfect: 2012 Seattle Mariners Television.
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C. Now everyone can be an astronaut.: The Museum of Flight’s “Now everyone can be an astronaut” television campaign surrounded the Nov. 10, 2012, grand opening of the Space Shuttle Trainer.
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D. Summit at Snoqualmie: “Realationship,” “Bench,” “Kid”: Never a good idea to teach a loved one how the ski or snowboard.
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E. Sturtevant’s: “Blizzard, “HEAD, “Lange, “Salomon”: Sturtevant’s, the SKI and Skiing Magazine’s 2012 “Retail Ski Shop of the Year, teamed up with some of the biggest and best ski manufactures and skiers to produces these :15 second brand spots.
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F. Skagit State Bank Brand Campaign: Skagit State Bank brand ad campaign brought to life through broadcast commercials shot on-location in Skagit and Whatcom counties. Intent: present multi-generational customers in their active lifestyles at identifiable scenic locations. VO uses strong messaging conveying true to course at all times.
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G. Be Breakthrough: The agency developed an integrated campaign to increase awareness for public funding to support cancer research. This campaign focused on research breakthroughs and the invitation to join the breakthrough to support research. TV spots featured the tenacious drive and passion of scientists and doctors who strive everyday to find cancer cures.
The MARKETING Awards Ballot—ADVERTISING—TV Campaign
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Audio Campaign
A. TireBuyer’s Law: TireBuyer’s Law states that if your tires are worn they will fail you at the worst possible time. Put off getting new tires and you’ll wish you hadn’t. TireBuyer.com helps you pick the perfect tires and ships them free to a trusted local installer.
B. Truvia Radio Campaign: Regional radio campaign for Truvia natural sweetener.
The MARKETING Awards Ballot—ADVERTISING—Audio Campaign
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Print Campaign
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A. Newsmakers: The Seattle Times and the agency created the Newsmakers campaign to capture the impact local news has on our lives and the community through a creative combination of visual and written expression. Local newsmakers were highlighted to show the stories that make our community vibrant.
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B. Fat-ypus Campaign: “A-Lotta,” “I-Rock,” “V-Rock”: Once you go Fat… you’ll never go back! Big skis from Fat-ypus Skis. Hand made precision skis from Breckenridge Colorado.
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C. SIGNS: National call to entry campaign for AAF. Overall entries nationwide were above projection and local Seattle entries increased significantly. The Seattle awards event sold out, breaking previous attendance records.
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D. Take Winter By Storm: Presenting ‘Take Winter By Storm’ (TWBS) – a public education campaign motivating Western Washington residents and businesses to take concrete actions in severe weather preparedness measures to ensure their safety – produced the following educational print tab, full page/color ads and teachers guide for regional print publications and schools. The tab topped the Sunday edition of The Seattle Times, Tacoma News Tribune, Everett Herald and Kitsap on 10/8/12 – the 50th Anniversary of the Columbus Day Storm – reaching 2.5M+ subscribers, and displayed four consecutive weeks reaching 3.1M+ subscribers. The print campaign debuted the re-introduction of Seattle’s iconic T. Wheedle to the market, re-branding his personality with the TWBS campaign harking back to his roots as a weather shifting native creature with a change of heart to help residents prepare for severe winter weather.
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E. Zoolights 2012: You might be able to see an octopus or peacock at other aquariums and zoos, but an octopus aglow with hundreds of holiday lights on a winter evening with your family? Only at PDZA. In this illustrative direction, the lit animals of Zoolights celebrate 25 years by taking on an identity of their own.
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F. Bellevue Towers Print Campaign: With the market in a slump, Bellevue Towers was challenged to increase overall awareness that their homes provided the best value, investment and experience. The agency partnered with Realty Trust to develop an integrated marketing, media and PR campaign to increase sales and has resulted in a 58% increase.
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G. JeffreyM Branding: For the JeffreyM Brand, the agency delivered on all fronts. After several in-depth interviews with the company founder and key consultants, they knew right away that the defining factor for JeffreyM was their culture. They were not your run-of-the-mill consultants. So the agency developed a new brand with all new language and positioning around the idea that JeffreyM consultants had that “special something-something.” With the new brand positioning and the suite of tools to go with it, JeffreyM was able to open new doors to great opportunities.
The MARKETING Awards Ballot—ADVERTISING—Print Campaign
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Integrated Campaign
Because of the large number of entries in this Category, Big M Awards will be given to the top two vote-getters.
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A. See. Save.: Wildlife and habitat conservation is the key cornerstone to Woodland Park Zoo’s mission. This year’s “See. Save” campaign connected how your visit to Woodland Park Zoo supports animal conservation projects in the Northwest and around the world.
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B. Student billboards: While for-profit online universities are busy spending millions on advertising, Western Governors University, a nonprofit alternative, has been quietly helping students earn accredited degrees for half the cost. The agency realized WGU students are the best advertising and so turned real-life students into walking, talking billboards.
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C. 2 Days In Seattle Integrated Campaign: There’s a whole lot to love about the city of Seattle. And we set out to prove it with a fully integrated social and traditional campaign.
Built around the concept of 2 Days In Seattle, shorthand for a quick vacation getaway, we posed the question to potential travelers, “What will you do with your 2?” The out-of-home and radio campaign provided a enticing list of all the ways you could spend your time in the city (which involved figuring out things like EXACTLY how many organic restaurants and live music venues are in city limits). But the crux of the campaign was built on a social media first – we invited social media mavens who are influential in the topics of food, wine, arts and culture and gave them a free trip to Seattle with absolutely no strings attached. They weren’t required to Tweet, but we only requested that if they did, they use the hashtag #2DaysInSeattle.
They came and set Twitter ablaze, unleashing a torrent of Seattle-centric Tweets and pics. Using geolocation technology and the #2DaysInSeattle tag, we were able to almost instantly upload their Tweets to our interactive map on 2DaysInSeattle.com, attaching their content to restaurants, attractions, music venues and more, creating a living, breathing travel journal from actual visitors. The 2 Days In Seattle campaign became so popular, we even had former star of The Bachelor Ben Flajnik take part in it.
The campaign garnered national attention from USA Today, Geekwire, and Wired magazine and resulted in over 39.1 MILLION social media impressions. Even better, the hashtag was picked up by everyday travelers who wanted to join in and share their Seattle experiences, and local businesses started interacting with new visitors through the hashtag as well.
The result was a fully-integrated campaign that made Seattle look every bit as great as it actually is.
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D. Darigold FARMalicious campaign: This year the FRESH concept is a major focal point in our new 2012 FARMalicious ad campaign. Beautiful food, delicious recipes, healthy cows and good farmers are the elements of FRESH that have been carried into Darigold branding efforts. It’s farm meets delicious. It’s FARMalicious.
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E. Now everyone can be an astronaut.: The Museum of Flight’s “Now everyone can be an astronaut” integrated campaign surrounded the Nov. 10, 2012, grand opening of the Space Shuttle Trainer.
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F. Metropolitan Market Local Campaign June 2012: The agency was charged with putting together all of the elements and crafting a message that combined 3 different messages into 1 Local Celebration!
1. Craft Distilled Local Spirits Now in our stores!
2. Fresh Local Berries
3. Now is the time for Local Beef
Included below are transit/poster designs, radio and TV/web
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G. Get in the KNOW: Coming to a neighborhood near you: Get in the KNOW is an integrated campaign for the Herald to promote brand awareness and to drive subscriptions to the paper. The campaign elements included: transit, promotional signage at local events/kiosks, email, direct mail, online and Facebook ads and an internal company campaign.
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H. Puyallup Fair “Get Your Happy On!”: To combat years of declining attendance, The Puyallup Fair turned to our agency to create a fresh campaign designed to get noticed, capture the fun of The Fair and make it feel relevant to Washington’s growing population. We created the vibrant and engaging “Get Your Happy On!” campaign. The musical TV and Radio campaign combined with kaleidoscopic online, print and outdoor components effectively whets the public’s appetite for the delicious food, thrilling rides, adorable animals and all-out fun that can only be found at The Puyallup Fair.
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I. King County Metro Transit – Spot What’s New: Integrated campaign to inform the public about the ending of the “free-ride” area in downtown Seattle and promote new transit services and routes.
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J. Restore the R: The Rainier R towered over Seattle for years, an icon representing the region’s most loved beer. Then everything fell apart. The brewery closed. The R got crammed into a leaky warehouse. Thirty years later the beer came back. We redid packaging, did television and hosted a web drive to restore the R where fans found 200 ridiculous challenges. With each completed, Rainier paid to light a bulb on the old icon. Eventually, thousands of challenges were attempted and hundreds of thousands helped the cause on social media. Within weeks, the restoration was funded the brand was rebuilt.
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K. King Tut Exhibition at Pacific Science Center: Campaign created with the goal of achieving attendance of 450,000. Highly targeted individual media plans developed for Seattle, Spokane, Yakima-Tri-Cities, Portland and Vancouver, B.C. based on market size and travel distance. Central campaign message: “This exhibit is a once-in-a-lifetime experience, and this is your last chance to see it.” The key strategy for the campaign’s was the early 90 day positioning of the exhibit to consumer targets. We also had to work around the Olympics and political windows (higher costs and pre-emptions). Campaign components included outdoor, transit, NPR, newspaper, magazine and TV. There was some media presence throughout the 11 month campaign in order to keep the exhibition top-of-mind. In the end, attendance neared 700,000, the highest of all host venues for this exhibition.
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L. Blue Couch: Through an integrated media approach, the agency was able to increase awareness of the TV commercial campaign by granting key local media members behind the scenes access to the video set, including interviews with the “talent” and the Columbia Bank marketing team.
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M. Washington Dental’s Inclusive Network: The commercials feature everyday life where simple choices are no longer available. We feature a series of scenes involving a character’s day-to-day transactions disrupted by being ‘out of network’. PR reached out to a variety of media and bloggers to try to reach our diverse audiences.
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http://youtu.be/gOlupJQMicU
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N. Voice of Reason Campaign: The agency created an integrated marketing campaign featuring the “Voice of Reason” as an 80+ year old spokesperson. Through a number of media applications, she sweetly delivers advice and extols the virtues of riding Sound Transit. Her likeable personality connects with audiences and helps harried people navigate their commutes.
The MARKETING Awards Ballot—ADVERTISING—Integrated Campaign
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